At Anglin PR we’ve learned that showing off our culture has become increasingly important in attracting talent, as there’s growing competition for great candidates. Oklahoma City’s unemployment rate at the end of 2021 was 1.8%.
Often we (and the clients we work for) think first of how to showcase our services when writing for our social, web and other communications. This is important in attracting new business and helping potential customers understand what we do. However, that can result in an online image that is “buttoned-up” and focuses on outcomes of our work without showcasing what it’s really like to work with us. Without illustrating that, we fail to include the personalities or the people who make the great work happen and miss an opportunity to connect with potential job candidates.
We notice this is especially true when connecting with younger professionals who naturally gravitate to social media to learn about a company’s culture. People connect with people, so showing the personal side of our Anglin PR folks helps people better understand us and our culture. With this realization in mind, we have started to implement it into our marketing.
One example of how we do this is introducing our new employees via blog and e-newsletter to those who follow us and whom we work with. These always feature our personal side – hobbies, interests, pets and families as much as our experience and working styles. Another example of how we showcase our culture is by having our interns participate heavily in our social media – from generating ideas to appearing in videos that describe their experience and what it’s like to intern at Anglin PR. This content is among some of our most engaging because it gives people a better sense of who we are – an important counterbalance in showcasing our experience and credentials.