We are eager to introduce our newest addition, Emily Irvin! Emily has a history of helping guide organizations’ marketing strategies with a special focus on digital outreach. We cannot wait to see the impact she makes on our team and for our clients!
What are some of your hobbies?
My creative outlet has always been writing. I have at least six unfinished novels, but I felt less than inspired during COVID, so I picked up sewing to fill the creativity gap in my life. It was easier to be creative with tangible material before me than to create a non-existent world on a page. Now, I love to shop thrift and alter cheap, ill-fitting clothes. You’ll likely see stray threads dangling from my garb due to my novice skills.
I also enjoy dabbling in extreme sports. I’ve rollerbladed since I was a kid and used to frequent skate parks. Rach Cromer, another Anglinite, climbed together at the rock gym downtown. I enjoy going to Wake Zone, a wakeboarding park a little outside the city in the summer, and I used to do hunter jumping on horseback.
Describe a typical day at work
It’s different every day! We brainstorm. We collaborate. We meet with clients and talk with aspiring PR professionals in college. It’s the ideal mix to keep work fun and challenging.
What are you reading/listening to/watching right now?
I’m reading Samantha Hunt’s The Unwritten Book, her only non-fiction work so far, which includes everything from in-depth etymology of every spooky word you can imagine to autobiographical essays on her super fandom of 1 Direction. Currently watching any movie with Julia Roberts.
If you could pick any superpower, what would it be?
I want to be able to teleport. I have great friends across the country that I want to be able to zap over to for the weekend.
What’s your favorite part of your job?
Being surrounded by cool people and getting to be creative every day.
Funniest memory of working at Anglin?
Seeing co-workers Be Real photos before they knew the app takes a selfie in addition to a front camera photo—lots of forehead shots.
People who interrupt. I am so guilty of this, and I’m dedicated to ending my interruptions by 2023!
No pets, but I do nurture a Snake Plant that thrives on neglect.
How did you get your start in PR?
My PR career began in writing. My first job was as a content creator. I moved into social media and digital marketing and as I learned more, I moved into roles that included traditional marketing and PR strategy.
When you look into your crystal ball, what do you see for the future of PR in 25 years?
Traditional media will only reach a very small demographic of potential target audiences, but we’ll still be able to use the same time-tested PR strategies on whatever digital platforms emerge, and as much as I hate to say it, virtual reality.