Like many of you, the whole Anglin PR team is working remotely for the foreseeable future. With the recent outbreak of COVID-19 a lot has changed in a short amount of time. Through continuing and effective communication, business continuity is possible even under these abnormal circumstances. This week we are helping several clients craft messaging about their own closures, surveying their audiences and transitioning events from in-person to virtual. Frankly, it’s just nice to have some human contact with our clients over the phone! It’s a bonus being able to help our community’s small businesses, non-profits and Oklahoma governmental organizations in this trying time. Continuity is important and as things change rapidly, we know that communication is the key to achieving that. We would like to share a few ideas on how best to continue business practices at this time:
Make sure your customers and clients can easily find a way to get their questions answered. If it isn’t possible for them to pop by your office or call an office extension right now, be sure it’s easy to find your contact information while you’re remote. If you have the capacity, reach out to customers directly by phone or email. At a minimum, post additional forms of contact on the homepage of your website.
Now is a good time to buff up your online material. Your web presence is what your customers have to rely on right now so be sure services or products are easy to purchase online. If your social media pages need updating, or if you have any channels you underutilize, dedicate this time to polishing your digital presence.
Video content can help us stay connected! People always respond best to photos and videos, as opposed to written content (especially young audiences). Remind your clients and customers of the human behind the business with a short and earnest clip discussing your business. Facebook live is your friend!
Find creative ways to enable your customers to support you! Things like gift card sales, front porch delivery options or advertising some of your lesser-known products and services can keep revenue flowing.
Now may be a tough time, but it is heartening to see our community come together and adapt to aid one another. Help keep your organization running as normally as possible through quality PR and communication.
Please call or email Anglin PR if you’d like to brainstorm ideas and long-term strategies to protect your sales and to stay connected to your audiences through this time of social distancing.