Amazon Prime Premiere
SWOSU
Southwestern Oklahoma State University partnered with Anglin to promote their ‘The College Tour’ Amazon Prime episode premiere using local media (print and broadcast) and through influencer activations.
Creating a news release and pitching to media
Outreach to media to gain attendance at the premiere
On-site interview coaching for students featured in the episode
Event support and coordination, including videography
Direct advertorials to parents of high school students across Oklahoma
Influencer research and activation, based on their audiences and content
Key message writing for influencers to use as a foundation for their content
Influencer coordination and content approval, including on-site coordination with a former Miss Oklahoma, Ashley Robinson
Our Work
Promote SWOSU’s ‘The College Tour’ episode to reach potential bulldogs across Oklahoma and North Texas. Through a local media outreach (print and broadcast) plan and a strategic influencer activation plan, we wanted to reach future parents and students where they were and showcase how SWOSU could be the path to reaching their career aspirations.
The Goal
In 2024, Southwestern Oklahoma State University partnered with the Amazon Prime streaming show ‘The College Tour’ to film an episode, giving potential students and parents a virtual campus tour and highlighting SWOSU’s unique offerings. Leading up to the episode’s premiere, SWOSU needed a well-rounded media rollout to promote both the on-campus premiere event and the Amazon Prime episode launch.
The Challenge
43.9K
Direct advertorial reach
28.8K
Influencer impressions
18
News and op-ed earned media placements