Norman On-Demand Launch
River North Transit
River North Transit and the City of Norman engaged Anglin to provide marketing and public relations support for the launch of microtransit pilot program Norman On-Demand.
Created news release and pitch to media
Invited media to launch event
Collaborated with stakeholders and partners in local government and community
Wrote opinion pieces and submit to local media outlets
Community street marketing in high traffic areas of Norman
Influencer activation and content approvals
Our Work
Spread awareness with Norman community members, including residents and students, for the launch of a new ride-share program. Anglin’s goal was to generate earned media using news releases and opinion pieces and conduct community outreach to businesses and residents with in-person street marketing. We wanted to activate local businesses and trusted social media influencers to help spread the word.
The Goal
NYC-based transit tech company, River North Transit LLC, was launching a new transportation service in Norman, Oklahoma. RNT engaged Anglin for local marketing and PR support for the program launch.
The Challenge
20+
Community partners engaged
$52,000
In earned media value
9
Media stories in print and broadcast outlets in Norman and Oklahoma City