Oklahoma Contemporary Arts Center had a goal to build excitement around their capital campaign among a broad spectrum of stakeholders; from community leaders and parents to those in the “new neighborhood.” The organization was looking for PR support during the public phase of fundraising, as well as opportunities to develop brand awareness and equity.
Anglin PR created a comprehensive communications strategy and identified opportunities to engage and develop its target audiences throughout the capital campaign.
Using existing data and metrics, Anglin profiled target audiences to create key messages that resonated with distinct groups. We wrote and directed a video that highlighted community support and buy in for the move downtown. We designed a media relations plan to sustain interest throughout the capital campaign, including creating four signature events.