My colleague, Lori Johnson, was recently asked to speak to a group of college students at the University of Central Oklahoma’s Mass Communication Week. Lori’s intense media relations experience is similar to my digital marketing experience - some of the same strategies, just different medium. Her dual presentation with Sara Terry-Cobo of The Journal Record was so illuminating! They presented the right (and wrong) way for PR professionals to pitch stories to journalists. You know what they say about getting back to basics? Learning the basics of PR pitching was a great reminder of some important core concepts in digital marketing.
Caitlin is Anglin PR's digital marketing specialist. She has experience in corporate in-house social media and email advertising.
Do you have any hobbies?
Film photography holds a special place in my heart. I have an old Canon camera I’ve been using since I was in middle school and I think it still takes the best photos! I’m always trying to become a better cook and try new, interesting recipes.
What’s your favorite thing about working at Anglin PR so far?
Everyone at Anglin is so thoughtful, collaborative and generous with their knowledge; it’s exciting to have colleagues who are experts in their field. I also love all the sunlight streaming into my office and that I can have live plants!
Working in both the news industry and public relations may seem like balancing two different worlds, but they both speak to my passion of connecting and communicating with the public. Although having two jobs can be stressful, I know this experience will help guide me to eventually make the right career transition. As an intern for Anglin PR, I am writing social media messages, creating communication materials and talking to news media about great client news.
I am also an associate producer at News 9 in Oklahoma City. Getting started in broadcast news has given me a solid foundation in areas such as news writing, time management and being detail oriented.
I graduated from the University of Oklahoma in May of 2016 with a Bachelor of Arts in journalism with an emphasis in public relations. My first exposure to an agency was as a digital intern at Lindsey + Asp, a student-run agency. I learned about an agency’s overall functions and stayed on top of the latest social media trends. I also had the opportunity to be chosen as a strategy intern at 360i Chicago, a global digital marketing agency. I learned what it was like to work on a national brand, such as Nestlé’s Skinny Cow, a brand with offerings in ice cream, coffee and candy.
In my spare time, I’m a contributing writer for Mogul, a platform dedicated to women worldwide. I specifically like to cover ambitious millennial women and their careers. I’m also a member of the National Association of Black Journalists and the Public Relations Society of America.
What’s your spirit animal?
Probably a koala, because I’m usually calm and laid back.
What’s your favorite TV show?
Hands down, AMC’s Breaking Bad and HBO’s The Wire are the best TV shows of all time.
What do you like to do for fun?
I love to travel to diverse places, especially big cities. I’m completely obsessed with New York City after living there for a brief period. I’d like to believe that I can pretty much navigate any major city with no problem.
If you could visit any place in the world, where would it be?
I have my passport, but I haven’t been anywhere abroad yet. My goal is to take a trip abroad next year with couple of friends to either London, Tokyo or New Zealand.
What are you most excited about learning during your internship?
I’m excited to continue learning more about account management while also honing my PR skills. Coming from a broadcast news background, I’m learning news from another perspective: writing news releases, creating media lists and pitching to media outlets. Although there’s still a lot more to learn, it’s been an incredible experience gaining mentorship and working so closely with the women at the agency who have tons of industry experience.
Anglin PR is hiring for a digital marketing specialist. The job description is below, but to give a sense of cultural fit - we have 3 enduring characteristics that define us: (1) Humble - understanding that other peoples' skills and input can make their work better (2) Hungry - a natural curiosity that likes to explore new ideas and try new things and (3) Smart - learns from successes and mistakes and displays good decision making and follow through. Know someone like that?
Job Description for Digital Marketing Specialist – Full Time
Anglin PR specializes in communication strategy and implementation. The firm provides services ranging from strategic planning and image development to customer, community and media outreach.
Anglin PR is hiring a digital marketing specialist to participate with the team in the research, planning, implementation and evaluation of client programs. This team member will have marketing and PR experience with a specialty in digital marketing.
Scope of Responsibilities:
Range $35,000 - $45,000, depending on experience.
Please submit resume, 2 writing samples and descriptions with samples from 2 digital marketing campaigns:
Anglin Public Relations
720 N.W. 50th, Ste. 200a
Oklahoma City, OK 73116
no phone calls please.
More than 50% of journalists visit online newsroom sections of organizations’ websites at least once a week. They are looking for background and information on a story they are researching or writing. Being able to find what they need sometimes can mean the difference between a story, a brief or no mention at all.
Top things journalists are looking for in an online newsroom:
Tips to organize your online newsroom:
If you're going to spend the time to write a news release, make sure it gets read by following these best practices:
Lately, we’ve been improving some websites for companies and have noticed some bad patterns.
This is not a complete list of website blunders, but hits the top barriers. People have a lot of angst about websites, but these fixes can be easy, quick and take your website from “meh” to “yeah!”
It’s Small Business Week April 30-May 6. In my opinion, every week should be small business week since we employ almost 53% of Oklahomans.
Over the 18-year history of Anglin PR, we’ve worked with a lot of small businesses—hundreds. When it comes to marketing, we’ve noticed missed opportunities – things that bigger businesses have figured out along the way—that any small business can, and should, do now.
With today’s technology tools, small businesses can compete with big businesses to reach potential customers, develop more personal relationships and increase sales.
For a public relations practioner, storytelling is in our DNA. If we are not putting it down on paper or posting it online, it is a safe assumption we are busy crafting a story in our heads. It is a perk when we can use our craft to shine the spotlight on someone making a difference in our community.