More than 50% of journalists visit online newsroom sections of organizations’ websites at least once a week. They are looking for background and information on a story they are researching or writing. Being able to find what they need sometimes can mean the difference between a story, a brief or no mention at all.
Top things journalists are looking for in an online newsroom:
Tips to organize your online newsroom:
If you're going to spend the time to write a news release, make sure it gets read by following these best practices: