Fast and efficient. Use a hyperlink in your news release to point to a resource (your website or a subpage of your website) that will provide additional information or resources for the reporter, editor or reader.
Keep it clean. Don't add lengthy references or sources with long names. Quote a statistic or another source with a hyperlink to that site. Examples: linking earnings reports to a full report or NASDAQ, linking a statistic or fact to the origin’s page that discusses the data point and it’s context.
Don’t get carried away. Only hyperlink to elements that are critical for background for your news release.
Keep in mind, once that information is moved from your site or a 3rd party site, your link will be dead. If you post the news release to your own website, consider removing hyperlinks to periodicals or 3rd party sites.
To create a hyperlink: highlight a few descriptive words. Right click and select “link.” Copy and paste the webpage you wish to link to in the bar “Address.”
For more help on news releases, see the Anglin PR blog “News release tips” or call us (405) 840-4222.