My colleague, Lori Johnson, was recently asked to speak to a group of college students at the University of Central Oklahoma’s Mass Communication Week. Lori’s intense media relations experience is similar to my digital marketing experience - some of the same strategies, just different medium. Her dual presentation with Sara Terry-Cobo of The Journal Record was so illuminating! They presented the right (and wrong) way for PR professionals to pitch stories to journalists. You know what they say about getting back to basics? Learning the basics of PR pitching was a great reminder of some important core concepts in digital marketing.
Caitlin is Anglin PR's digital marketing specialist. She has experience in corporate in-house social media and email advertising.